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Monday, June 25, 2007

Web illiterate companies

I always thought Americans were known for being hard working individuals. Sure Europeans go on holiday every other week but are Americans really much better? The people who run the gas company in my little Louisiana town sure don't fit the description of a hard working American.

Apparently, working more than 4 hours a day simply isn't something they view as being important, nor is choosing 4 hours a day which are optimal for their customers. Assuming most Americans work a 9-5 job, they allow exactly one hour for a normal, functioning member of society to pay them a visit and handle their business. According to the woman I talked to on the phone, they feel it is perfectly acceptable to remain open from 8am-12pm. I would love to let a well placed firebomb describe how my opinion on this matter differs.

On top of this, I seem to live in such a backwards area, they don't feel a website is important either. This is where their logic really confuses me. Obviously they are lazy people, even by my standards, so it seems obvious to me creating a website would allow them to do even less work. Why is this not their top priority? Apparently they feel handling payments manually for more than 4 hours a day is simply to much work, yet they still haven't taken advantage of the internet.

If any small business owner is reading this, let me give you some advice. Start a website! If you are important, like the gas company, people will love you because you just made their life easier. If you sell mundane crap and do not feel like spending the money on a nice website, give your 10 year old child $10 dollars to create a Myspace page. Yes, it's that simple. This seems logical to me. Unless you are a complete moron, it will not hurt your already suffering sales. Unless your computer looks like this you should not have many problems taking your company to the interworld.

Believe it or not, their are more uses for the internet than simply looking at Asian porn. Use it.

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